EICMA 2024: ONLINE TICKETING OPENS TODAY, 25% DISCOUNT UNTIL SEPTEMBER 16

THE TICKETS FOR THE 110TH ANNIVERSARY EDITION, TO BE HELD NOV. 7-10 AT FIERA MILANO-RHOALREADY ARE AVAILABLE ON THE WEBSITE OF THE INTERNATIONAL EXHIBITION OF TWO-WHEELERS, IN A SUPER PROMOTION AT 15 EUROS

The wait is over. After having launched its 2024 communication campaign in recent weeks, EICMA today opened the online ticket office for edition number 81, the 110th anniversary edition of the event, which returns to the pavilions of Fiera Milano in Rho from November 7 to 10.

On the official EICMA website, the only sales channel, tickets are already available for the public of what promises to be an edition marked by great returns and unique and engaging exhibition and entertainment offerings. And it is starting with a very advantageous early bird for fans: in fact, until 12 noon on September 16, 2024, it will be possible to buy the admission ticket for only 15 euros (plus 1.50 euros fixed handling fee) instead of 20 euros (plus 1.50 euros fixed handling fee); five euros less and a 25 percent discount.

After 12 noon on Monday, September 16, and until Sunday, November 10, the full ticket will then go back on sale at the price of 20 euros (plus 1.50 euros in fixed handling fees), while the reduced ticket, reserved for visitors between 4 and 13 years old, which is already on sale, will always cost 10 euros (plus 1.50 euros in fixed handling fee), two euros less than in 2023: a choice to encourage the participation of the very young.

Finally, among the other novelties of the 2024 edition of the International Two-Wheeler Exhibition we find the afternoon ticket. Introduced by the organization also to facilitate local visitors and to ease the morning pressure at the turnstiles, it will be available in a quota number starting at 12 noon on Monday, September 16, 2024 at a price of €14 (plus €1.50 fixed handling fee) for the full ticket and €7 (plus €1.50 fixed handling fee) for the reduced one. This admission ticket will be valid from 1:30 p.m. until the close of the event.

For more information and to secure your early bird promotion ticket now, you can consult EICMA's social platform and visit www.eicma.it.

INTERNATIONAL TWO-WHEELER EXHIBITION OPENS A YEAR OF CELEBRATIONS, SPECIAL EVENTS AND INITIATIVES ARE PLANNED TO CELEBRATE THE WORLD'S LONGEST-RUNNING EXHIBITION EVENT

The last day of EICMA opens today. The International Exhibition of Two Wheelers is heading to the conclusion of a highly successful exhibition week, already aiming for the 2024 Edition. And it does so by opening a year entirely dedicated to celebrating the event's 110th anniversary. It was in fact 1914 when, at the Kursal Diana in Milan, the first edition of what was the Bicycle and Motorcycle Show was held: the first step of a fair, which in more than a century of history has established itself as the most important event in the world for the industry of reference, evolving together with the companies of the sector and telling the story of the country through two wheels.

To celebrate this unique milestone, EICMA launched during the six-day event its celebratory logo, the first and official communication action anticipating a year marked by special initiatives and events.

The president of EICMA Spa, Pietro Meda, confirms that "the presentation of this logo, which is inspired by art, coincides with the opening of a special year, not lacking in surprises and novelties: that of EICMA is a unique story in the world and this is a unique milestone, which dutifully deserves to be celebrated in a big way and together with the industry to which for 110 ten years we have offered an incredible stage. And only by looking at our roots and the value of our history can we look at the future."

"The art of two wheels, for 110 years" is the claim that accompanies the celebratory mark that came out of the stroke of Lorenzo Marini, publicist, co-founder and creative director of the Yes Marini agency in Milan. It is the artist himself who explains its origin and inspiration: "While graphic design is rational, art is impulsive. This graphic sign conveys speed, travel, emotion. I did not want to draw a number, the number of celebration, but to tell a story made of ideas, adrenaline, insights. Yellow represents light, the sun, energy; black represents the track, the path, the wheel. This combination creates a vibrant work of art that contrasts the importance of more than a century of history. It serves as a reminder that history is now, history happens in this moment, in the eternal present."